目錄

The overarching role of international marketing: Relevance and centrality in research and practice
國際營銷的總體作用:相關性和中心的研究和實踐
Sharing economy: International marketing strategies
共享經濟:國際營銷策略
Managerial metric use in marketing decisions across 16 countries: A cultural perspective
管理指标使用在16個國家營銷決策:一種文化視角
E-platform use and exporting in the context of Alibaba: A signaling theory perspective
E-platform使用和出口在阿裡巴巴的背景下:一個信号的理論視角
Platform-based mobile payments adoption in emerging and developed countries: Role of country-level heterogeneity and network effects
采用基于平台的移動支付在新興和發達國家:國家層面的異質性和網絡效應的作用
Brand credibility and marketplace globalization: The role of perceived brand globalness and localness
品牌信譽和市場全球化:感知品牌globalness和localness的角色
Acting on anger: Cultural value moderators of the effects of consumer animosity
作用于憤怒:文化價值版主的影響消費者的敵意
The two sides of cooperation in export relationships: When more is not better
雙方的合作出口的關系:當不是越多越好
Speed and synchronization in foreign market network entry: A note on the revisited Uppsala model
速度和同步在外國市場網絡入口:重新審視烏普薩拉模型
Toward a loose coupling view of digital globalization
數字全球化走向松散耦合的觀點

原文鍊接：https://link.springer.com/journal/41267/volumes-and-issues/52-8

翻譯：有道翻譯
整理者：馮盼盼